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Ford Launching Unprecedented Nine New Engines

This year Ford will launch an unprecedented nine new or upgraded engines and six transmissions in North America which is part of a five year effort to overhaul its entire global powertrain portfolio, which totals 60 new powertrains.  Ford will launch new engines and transmissions in Fiesta, Mustang, Super Duty and F-150. These new powertrains are expected to propel each vehicle to best-in-segment in fuel economy.

Fiesta’s Ti-VCT 1.6-liter engine and PowerShift dual clutch transmission will deliver an estimated 40 mpg on the highway, topping both Honda Fit and Toyota Yaris.

Mustang’s new Ti-VCT 305-horsepower, 3.7-liter V-6 delivers the class-leading performance and fuel economy Mustang buyers expect. The 2011 Mustang V-6 with six-speed automatic will deliver at least 30 mpg on the highway. No other V-6 powered sports coupe in the world delivers this level of performance and fuel economy, regardless of price.

Mustang GT gets a new 5.0-liter V-8 that cranks out a 412 total horsepower and 390 ft.-lb. of torque yet delivers at least 25 mpg on the highway – better than any competitor.

Spring also marks the arrival of an all-new Ford-designed-and-built Super Duty diesel truck engine. The 6.7-liter Power Stroke® V-8 turbocharged diesel powerhouse is expected to lead the class in fuel economy towing, hauling, horsepower and torque.  With its advanced emissions systems, the new 6.7-liter diesel engine also will run cleaner than the outgoing model.  The 2011 Super Duty also gets a new 6.2-liter gasoline engine.  Even as they concentrate on improving powertrain performance, Ford engineers continue to reduce engine and transmission weight. For example, the new Super Duty diesel and transmission together are185 pounds lighter than the outgoing powertrain.  With its novel features such as a “live drive” Power Take Off (PTO) and rugged TorqShift six-speed automatic transmission, Super Duty will remain the most capable workhorse in the segment.

Sheduled for 2010:

Engines	Transmissions
1.6-liter Fiesta I-4	6-speed automatic FWD
2.0-liter Focus DI I-4	6-speed PowerShift Fiesta
2.0-liter Ecoboost I-4	6-speed PowerShift Focus
3.5-liter F-150 EcoBoost V-6	6-speed manual Mustang
3.7-liter Mustang V-6	6-speed automatic Mustang
5.0-liter Mustang V-8	6-speed automatic TorqShift Super Duty
5.4-liter Shelby GT 500 V-8
6.2-liter Super Duty (gas)
6.7-liter Super Duty Power Stroke

Read the full press release here.

Ford adding mobile WiFi internet compatibility to USB ports

The SYNC system offered by Ford in most of its models just got a lot more interesting. In addition to giving vehicle owners super simple connectivity with virtually any phone or music player and the best voice recognition in the biz, the next generation of SYNC will add mobile internet compatibility to its USB ports. What does this mean? It means that if you've got one of those fancy 3G modems for your laptop, you can plug it into the USB port of your SYNC-equipped Ford and voilà! Your entire vehicle is a WiFi hotspot. Imagine the effect of adding easy in-car WiFi to a family of five's cross-country trip in a Ford Flex and you get the idea.

In-car WiFi has been around for a couple of years already, but all instances have required extra dealer-installed hardware (a receiver and router, specifically) and an additional monthly fee. General Motors announced just last week that it's adding optional in-car WiFi to seven Chevy models, but like most systems, you'll have to pay $500 up front ($199 after mail-in rebate through December 31st) for the hardware and $29/month for the service. With a simple software upgrade of SYNC next year, Ford customers will be able to use the 3G modem they may already have and get the same effect, without having to pay extra for new equipment and, most importantly, another monthly fee for internet. It's also an easy way for Ford to get WiFi in the car for SYNC's upcoming mobile apps.

SYNC was already a big reason for infotainment-obsessed car shoppers to consider a Ford, but at least when it comes to browsing the internet in your car, SYNC 2.0 with in-car WiFi just leap frogged the entire auto industry. Not only is the technology impressive, but this new feature actually saves the customer money rather than asking for more.

Official Ford Press Release
 

Ford claims biggest five-year fuel economy improvement among major automakers

 
According to the latest report from the Environmental Protection Agency, Ford has scored the biggest improvement in combined fuel economy of any major carmaker over the last five years. Between 2005 and 2009, Ford improved its fleet average by nearly 20 percent – almost twice as much as any other company. While Ford certainly made a lot of incremental improvements in the efficiency of its vehicles over that period, that wasn't the only factor.

That same time period saw a huge shift in the model mix at Ford. Sales of SUVs like the Explorer and Expedition collapsed as consumers moved to crossovers like the Edge and Flex. The Explorer has gone from more than 400,000 annual sales earlier this decade to just over 68,000 last year.

Ford has made actual improvements, as well, however, including the introduction of the Escape Hybrid and the roll out of six-speed transmissions. The next five years should see even bigger gains as Ford deploys millions of EcoBoost engines, battery electric vehicles and plug-in hybrids. Ford's official press release. 

Ford accepting applications for Fiesta Movement 2

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec subcompacts in the hands of socially advanced "agents," resulted in over six million YouTube views, 740,000 Flickr views and 3.7 million Twitter impressions. All that traffic has apparently resulted in a 60-percent vehicle recognition score in Ford's survey findings – a number that would be good for a vehicle that has already been on the market a few years.

The first Fiesta Movement was created to get the Fiesta in front of the car-buying public while engaging in customer-driven dialog. Connie Fontaine, Ford brand content and alliances manager, says that wave two will focus on "driving unparalleled consideration." In other words, Ford wants customers to be excited to buy a new Fiesta. Given the fact that Ford generated 80,000 "hand-raisers" with Fiesta Movement number one, another group of Fiesta agents probably isn't a bad idea.
 

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2011 Ford Fiesta Revealed to America

The 2011 Ford Fiesta for America has finally been revealed at the LA Auto Show.  The 2011 Fiesta will come as a four door sedan or a five door hatchback and will target best-in-class fuel economy of 40 mpg with its 1.6 liter DOHC I-4 engine.

Recognized globally for its versatility, personality and adaptability, the new Fiesta is expected to provide best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice- activated communications system, a broad and vibrant color choice and a range of available graphics for personal customization.

You can read Ford's official press release with more detailed information on the new Fiesta here.

Ford Fiesta Going Bold

When Ford launches the 2011 Ford Fiesta in North America heads will be turning.  Ford will be offering some bold new colors to go along with the bold styling of the Fiesta including “Bright Magenta” and “Lime Squeeze.”   Ford has noticed  that more and more consumers are choosing bolder and more expressive colors for their vehicles.  The 2010 Ford Mustang in "Grabber Blue" has far exceeded sales expectations accounting for 10% of all Mustangs sold, and  4 out every 10 people purchasing the 2010 F-150 Raptor SVT have chosen "Molten Orange".

Ford has listened to what the consumer wants and they're bringing it to the table.  So don't be surprised in the next few months when these bold colors make their way onto the streets in full force when the 2011 Fiesta goes on sale.

 

Ford, A Better Idea

Ford Motor Company is the only American auto manufacturer that did NOT take any government bailout money or file bankruptcy.  Ford also has the newest product line with the all-new 2010 Taurus, 2010 Fusion & Fusion Hybrid, 2010 Mustang, and several other new vehicle launches to come including the 2011 Ford Fiesta and 2011 Superduty.  CBS News' Sunday Morning has made Ford their cover story for Sunday September 27, 2009.

Check out the preview article online here.

 

Ford Advantage Plan

The Ford Advantage Plan lets you buy or lease a high-quality new Ford vehicle with the unparalleled peace of mind of the Ford payment protection program. 

Payment Protection Program - pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of $700, for a maximum of 12 benefit payments.

Ford has stepped up to the plate.  Just days after hearing GM's CEO stepped down, Ford stepped up and is offering amercians peace of mind when buying the highest quality Ford product ever built.  This ground breaking program will make up to 12 payments of up to $700 if you lose your job. 

Watch the announcement with Ford's President of the America's Mark Fields.

Still Ford Tough - No Bailout, No Problem

CBS interviews Ford's CEO Alan Mulally on "Early Across America.

Let's Fiesta San Antonio

Ford recently unveiled the all-new 2011 Ford Fiesta that will go on sale early 2010.  The Fiesta will be Ford's first true Global car and will be manufactured in Germany, Spain, Mexico, Thailand and China for sale in markets around the world.  One hundred Fiesta's have already been produced for North America in Germany's Cologne plant for a pre-launch awareness campaign the "Fiesta Movement".  Through its “Fiesta Movement” program (http://fiestamovement.com), Ford will select 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube.  The “Fiesta Movement” cars feature the acclaimed 1.6-litre Ti-VCT gas engine.  The new Fiesta has been in production in Cologne since August 2008.

To learn more about the 2011 Ford Fiesta visit the official website at www.fordvehicles.com/2011fiesta.