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All-New 2013 Ford Fusion Debuts in Detroit

Ford’s all-new Fusion brings alive the next generation of more expressive vehicles from Ford and is the first sedan to offer gasoline, hybrid and plug-in hybrid versions – each expected to deliver top fuel economy and an engaging driving experience.

 

Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford – following the 2011 Fiesta subcompact and 2012 Focus small cars – developed to satisfy customers everywhere who want leading fuel efficiency, helpful technologies and game-changing looks.

 

“Our vision for Fusion was clear – deliver the very best of what One Ford stands for,” said Derrick Kuzak, group vice president of Global Product Development. “We brought our global teams together around a blank slate with the charge to develop a midsize car with groundbreaking design and jaw-dropping fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result.”

 

Fusion is revealed in North America in S, SE and range-topping Titanium series and points to the next Ford Mondeo for world markets.

 

For more information on the importance of the midsize car market, please follow this link: http://youtu.be/7C2ipp5A7gQ.

 

Triple-crown fuel efficiency

The new Fusion is expected to deliver best-in-class fuel economy across customers’ choice of gasoline, hybrid and plug-in hybrid sub-segments, following through with the commitment by Ford to be the fuel-efficiency leader – or among the leaders – with each new model brought to market.

 

Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost^™ four-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.

 

The 1.6-liter EcoBoost is expected to deliver best-in-class four-cylinder non-hybrid fuel efficiency of 26 mpg in the city and 37 mpg on the highway. The 2.0-liter EcoBoost engine – paired with a paddle-shifted six-speed SelectShift Automatic^™ transmission, available 19-inch wheels and tires, and all-wheel drive with the ability to send additional torque to the rear – is the Fusion performance option.

 

2013 Ford Fusion Hybrid

The Fusion Hybrid – 2010 North American Car of the Year – continues to innovate and evolve with all-new lithium-ion batteries that save weight and generate more power than previous nickel-metal hydride batteries, while raising maximum speed under electric-only power from 47 mph to 62 mph.

 

Fusion Hybrid also features an all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine, significantly downsized from the previous 2.5-liter unit while maintaining performance standards. This innovative powertrain is anticipated to deliver best-in-class fuel economy of 47 mpg in city driving and 44 mpg on the highway.

 

Fusion Hybrid fuel economy stands to outperform the 2012 Toyota Camry Hybrid by 4 mpg city and 5 mpg highway and the 2011 Hyundai Sonata Hybrid by 12 mpg and 4 mpg, respectively.

 

2013 Ford Fusion Energi

Topping the fuel-efficiency ladder is the Fusion Energi plug-in hybrid, aiming to be the most fuel-efficient midsize car in the world. Arriving this fall, Fusion Energi is anticipated to deliver more than 100 MPGe, a mile per gallon equivalency metric for electrified vehicles. This is 8 MPGe more than the Chevrolet Volt and 13 MPGe more than the projected efficiency of the Toyota Prius plug-in hybrid model.

 

The next-generation Fusion 1.6-liter is the first automatic-transmission Ford product offered with an automatic start stop system. It shuts off engine power smoothly when the car is stopped and seamlessly restarts as the driver releases the brake pedal, helping Fusion to reduce fuel consumption and emissions by approximately 3.5 percent.

 

Fusion looks out for you

The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond.

 

Fusion can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed. Specific technologies include:

 

• Lane Keeping System: This class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position

• Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected

• Active park assist: Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver need do is operate accelerator and brake pedals

• Blind Spot Information System (BLIS^®) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans

The power of voice

The all-new Fusion offers the latest iteration of Ford’s award-winning, industry-exclusive SYNC^® communications and entertainment system, which enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system.

 

Fusion also offers the latest version of MyFord Touch^®, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.

 

Both SYNC and MyFord Touch – powered by SYNC – help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road.

 

Different, by design

“The previous Fusion was an easy purchase for a customer to rationalize,” said Chris Hamilton, chief exterior designer for the next-generation model. “Our design goal for the new car was to give the mainstream sedan buyer a top-drawer visual experience, adding some emotional appeal to an already sensible choice.”

 

These five elements provided direction for the design team behind the all-new Fusion:

 

• Silhouette innovation: Fusion’s sleek profile sets it apart from the powertrain/cabin/trunk “three-box” designs synonymous with midsize sedans

• Perceived efficiency: Fusion character lines sweeping to the rear and thin roof pillars suggest the car is nimble and light on its feet

• Refined surface language: Fusion demonstrates that a tasteful, well-executed design does not require add-ons or visual clutter

• Technical graphics: Fusion’s functional design elements such as headlamps, LED taillamps and polished exhaust tips communicate enhanced technological capability

• New face: Fusion signals the next evolution in Ford global design language for midsize cars and smaller

Inside, the new Fusion offers a sporty, driver-oriented environment with next-generation seating that brings expanded functionality. A higher center console supports the driver-centric theme and yields clever storage for items a driver wants to keep handy.

 

Additional passenger space was designed-in by moving the instrument panel toward the windshield, contributing to the cabin’s airy, open environment. Thinner, lighter frames support the comfortable next-generation seats trimmed with fabric using recycled sustainable yarns.

 

Craftsmanship plus dynamics equals feel

Fusion design delivers on the promise of high visual quality, with improved materials, elevated levels of craftsmanship and attention to detail.

 

Interior surfaces are softer to the touch and interior and exterior gaps are minimized, while extra care has been taken to upholster or cover each edge and every surface a customer can touch. When the trunk lid is opened, for example, a spring-loaded cover automatically conceals the trunk latch hardware.

 

“The holistic goal of our craftsmanship process is to see that Fusion not only delivers a superior visual experience but also feels like quality to the customer,” said Adrian Whittle, Fusion chief engineer.

 

Key contributors to how the Fusion feelsare the ride and handling components that maximize vehicle dynamics.

 

“This really is a driver’s car,” said John Jraiche, program manager. “Fusion is even more fun to drive with specially tuned electric power-assisted steering (EPAS), a MacPherson strut front suspension and an all-new premium-level multilink rear suspension – comparable to Audi and BMW configurations.”

 

Careful tuning by Ford’s vehicle handling and ride team has yielded a Fusion with a dynamic character that will please a well-seasoned enthusiast while increasing the confidence level of less-experienced drivers.

 

Fusion interior quiet reaches a new level with acoustic underbody shields and weight-saving sound-absorption material; both minimize road and powertrain noise while boosting aerodynamic efficiency to help save fuel. The all-new model adds content such as a full-perimeter hood seal to be among the midsize sedan segment leaders in giving drivers a quiet ride.

 

Fusion Hybrid and Fusion Energi models also are equipped with active noise control. This feature uses the audio system to mitigate extraneous road noise while enhancing powertrain sounds.

 

Strength and safety

Fusion is designed with customer safety in mind. Engineers increased its body strength by 10 percent, using more high-strength steels such as boron, and added dual first-row knee airbags and adaptive front airbags that vent and tether to conform to a specific occupant’s size, position and seatbelt usage.

 

The Fusion safety team targeted top-of-the-line ratings in each public domain safety benchmark, including National Highway Traffic Safety Administration ratings, the Insurance Institute for Highway Safety Top Safety Pick and top ratings in world markets where the car will be sold.

 

The most prominent example is Fusion’s front-end architecture, as the same car must face simultaneous – and seemingly conflictive – standards across regions. The car’s front end is equipped to meet head-on and offset barrier standards for North America while still conforming to European standards for pedestrian protection – thanks to hours of computer modeling and 180 validating crash tests.

 

Fusion will be produced at Ford’s Hermosillo, Mexico, manufacturing facility, soon adding production at AutoAlliance International Plant in Flat Rock, Mich. The car will appear in Ford showrooms in North America and South America later this year. Mondeo will be introduced next year in Asia and Europe.

 

The story behind the new Fusion

For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring plenty of unique content including articles, videos and graphics that are easily shareable directly from your smartphone, tablet or computer browser to Facebook, Twitter, Google+ or blogs.

 

Ford Brand Sales Top 2 Million for 1st Time Since 2007

U.S. sales of the Ford brand this week topped 2 million vehicles for the first time since 2007. The milestone makes Ford the best selling brand in America and the first automotive brand to hit the 2 million mark since 2007.

“Ford’s lineup of high-quality, fuel-efficient cars, utilities and trucks continues to attract more and more new customers,” said Erich Merkle, Ford’s sales analysis manager. “With gasoline prices tracking higher than last year, customers continue to move toward smaller, more fuel-efficient vehicles, whether they are passenger cars or utilities.”

Both the Ford Fiesta and Ford Focus achieve 40 mpg highway, while the Ford Explorer brings a class leading 28 mpg highway with its new EcoBoost engine.

Ford’s smallest utility, the fuel-efficient Escape, has achieved record sales volumes this year and is America’s best selling utility vehicle. 

Overall, Ford brand small cars are on pace to post an increase of more than 20 percent this year. Ford brand utilities are tracking to post more than a 30 percent gain.

Most Ford products deliver best-in-class fuel economy and provide customers with the opportunity to choose what best works for them – from EcoBoost-powered gasoline vehicles to hybrids, plug-in hybrids and electrified vehicles. In fact, with the company’s new electrified vehicle introductions, nearly one-third of Ford’s vehicle lines in the U.S. will feature a model with 40 mpg or more in 2012 – a claim no other full-line automaker can match.

Fusion Drivers Stay Alert and Between the Lines

With many of us driving long distances to visit friends and family during the holiday season, drowsiness can easily creep up when behind the wheel. That’s why the all-new Ford Fusion will offer a Lane Keeping System (LKS) to help drivers stay between the lines.

The new Ford Fusion, which will debut at the North American International Auto Show in January, is the first mainstream midsize sedan in North America to offer this technology. Ford will roll out the Lane Keeping System to a wide range of its vehicles over the next several years. In addition to the new Fusion, the Ford Explorer also will offer the feature in 2012.

The Lane Keeping System uses a digital camera mounted on the windshield ahead of the rearview mirror, allowing the Fusion to watch the road ahead to detect an unintentional lane departure. The Ford Lane Keeping System has three levels of assistance available to the driver depending on what is happening: Lane Keeping Alert, Lane Keeping Aid and Driver Alert.

“Fusion’s Lane Keeping System combines a digital imaging sensor with our own state-of-the-art control software to process images and determine what level of warning or assistance to provide to the driver,” said Michael Kane, Ford development engineer. “We’ve put a lot of effort into ensuring the accuracy of the lane detection and the smoothness of the assist.”

The driver must turn on the Lane Keeping System. Once the vehicle speed is above 40 mph and lane markers are clearly visible on the road, an icon that looks like a car between two lanes lights up green in the instrument cluster to indicate the system has been enabled. Ford’s Lane Keeping System takes advantage of the electric power-assisted steering (EPAS) used in the new Fusion to provide a vibrating alert to the driver and then gently steer the car back into the lane if the driver doesn’t respond.

When the system detects the car is approaching the edge of the lane without a turn signal activated, the lane marker in the icon turns yellow and the steering wheel vibrates to simulate driving over rumble strips. If the driver doesn’t respond and continues to drift, the lane icon turns red and EPAS will nudge the steering and the vehicle back toward the center of the lane. If the car continues to drift, the vibration is added again along with the nudge. The driver can overcome assistance and vibration at any time by turning the steering wheel, accelerating or braking.

The National Highway Traffic Safety Administration conservatively estimates that 100,000 police-reported crashes occur every year as a result of drowsy drivers, leading to 1,500 deaths, 71,000 injuries and $12.5 billion in monetary losses.

“Ford’s Lane Keeping System software monitors the car’s position in real time,” said Kane. “But it also keeps track of behavior over a longer period while driving. If a driver is tired, this can often be detected by the car constantly drifting back and forth across the road.”

Drivers can monitor whether the system is detecting behavior consistent with drowsy driving with an alert gauge in the instrument cluster that features a steaming cup of coffee. As the indicator gets closer to the coffee cup, the driver should consider taking a break to rest.

If the driver doesn’t take a break and the system detects a driving pattern consistent with being tired, an audible chime and a visual alert will suggest the driver stop and rest. If the same conditions persist and the driver doesn’t stop, a second, more assertive warning will be issued. As soon as the driver stops and shuts off the engine or opens the door, the monitor resets its information.

Whether it’s a gust of wind, a momentary distraction or heavy eyelids that cause the vehicle to wander, the Lane Keeping System in the 2013 Ford Fusion effectively provides drivers with an extra set of eyes on the road and hands on the wheel to help them arrive at their destination safe and sound.

Meet the All-New 2013 Ford Escape

LOS ANGELES, Nov. 16, 2011 – The Ford Escape, America’s best-selling SUV, will raise the bar even higher with the debut of an all-new model that features 11 new exclusive features and fuel economy projected to top any vehicle of its kind on the market today.

“We call our all-new Ford Escape the ‘Smarter Utility Vehicle’ because it offers the strengths that customers today really value – fuel economy, versatility and new technology that makes driving and living with the vehicle easier and more fun – all wrapped in a sleek, more modern design,” said Derrick Kuzak, group vice president, Global Product Development. “Ford understands that more people every year are looking at vehicles like Escape, and we want to give them even more reasons to buy.”

Sixty percent of Americans shopping for a vehicle next year will look at either a midsize car or small SUV, making Escape part of one of the most cross-shopped and fastest-growing segments in the auto industry.

“Escape is America’s best-selling utility vehicle, and the Ford team has worked hard to make sure we deliver even more of what small SUV owners really want,” Kuzak said.

In addition to more cargo volume behind the first and second rows than today’s vehicle, the new Escape delivers:

• Eleven features no other small SUV offers
• Clever technologies that make Escape even more versatile, including an available hands-free power liftgate that allows quick and easy access to cargo with the kick of a foot
• Projected best fuel economy of any compact SUV, up to 5 mpg better than previous Escape
• Driving dynamics that make the drive experience more engaging on-road and a new Ford Intelligent 4WD System that provides even better traction off-road
• Sleek new design, with better interior materials and more finishing touches

Escape technology makes life better
An array of clever technologies adds to the new Escape’s versatility, helping make life easier for its owners. Key features include:

• An available hands-free power liftgate brings new technology to the SUV market and is enabled by motion technology used in today’s video game systems. A gentle kicking motion under the center of the rear bumper activates, unlocks and raises the liftgate when the driver has the Escape key fob. This allows quick and easy access to the cargo area without needing to set down packages or dig out keys. The same process closes the hatch

• SYNC® with MyFord Touch®, offers multiple ways for customers to manage and control information through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs. Upgraded system includes new look, making phone, navigation, entertainment and climate controls even easier to use

• Parallel parking the Escape is virtually stress-free with active park assist. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals

• Maneuvering parking lots and traveling open roadways becomes even safer and less stressful with Escape’s sensor-based BLIS® (Blind Spot Information System) with cross-traffic alert. BLIS displays an alert in the side mirror when a vehicle is detected entering a blind spot. Cross-traffic alert warns if traffic is detected approaching from the sides, such as when Escape is leaving a parking space in reverse

• The all-new Ford Escape is the first Ford SUV to combine class-exclusive technology to  automatically slow the vehicle when it’s cornering too fast (Curve Control) or help accelerate through a turn (Torque Vectoring Control); a new Intelligent 4WD System helps deliver outstanding handling on pristine pavement and in adverse conditions as well, along with  excellent traction off-road

Spirited performance with outstanding fuel economy
Escape offers Ford’s broadest nameplate range of EcoBoost® engine choices yet. Strong fuel economy comes from either the available 2.0-liter EcoBoost engine or 1.6-liter EcoBoost engine, which makes its American debut in the new Escape.

Both new engines combine EcoBoost’s core technologies of direct fuel injection and turbocharging and add twin independent variable camshaft timing (Ti-VCT) to deliver even better miles per gallon and save customers money on fuel.

In Escape, EcoBoost engines are mated to specially calibrated, six-speed SelectShift Automatic™ transmissions, which are standard and allow drivers who want more hands-on experiences to manually control gear selection from a switch on the left-hand side of the shifter.

The gearbox features a new torque converter for improved driving feel, silky smooth shifts and even better fuel economy. Engineers also installed revised gear ratios for a balanced driving feel in all situations.

The standard engine in North America is an updated 2.5-liter, giving the new Escape a comprehensive lineup of four-cylinder offerings. It also is matched to a SelectShift Automatic six-speed.

Also aiding fuel economy is Escape’s sleeker design. The new model is nearly 10 percent more aerodynamic than the outgoing model.

Plus, the new Escape’s active grille shutter system, which is on all models with the 1.6-liter EcoBoost and 2.5-liter four-cylinder engines, reduces wind resistance. Grille slats stay open when extra engine cooling air is required, such as low-speed stop-and-go driving. When cruising on the highway at steady speeds, the grille slats automatically close to improve aerodynamics and fuel efficiency.

Versatility and capability come standard
Stowing and towing are even easier in the new five-passenger Escape, thanks to a low liftover height of 27 inches, more innovations and cargo volume that surpasses the outgoing Escape – with 68.1 cubic feet of space behind the first row and 34.3 cubic feet behind the second row.

The new Escape’s rear seats have been designed to fold flat easily. With the touch of a button, the head restraint folds down and with the lift of a handle on the seat, the seatback folds and dives as the seat folds flat and clicks into position.

Escape also features an available two-position load floor, which can be configured to allow the customer to choose among maximum luggage volume or flat load floor.

When properly equipped, the all-new Escape maintains a trailer tow rating of 3,500 pounds.

Engaging driving performance through seamless system
Using new advanced software and sensors, the new Intelligent 4WD System analyzes data from 25 external signals, including wheel speed, accelerator pedal position and steering wheel angle, assessing road conditions and driver input 20 times faster than the blink of an eye.

The system uses all the sensor inputs to turn the vehicle in the direction the driver wants it to go. Intelligent 4WD builds on the pre-emptive actions by adding and subtracting torque as needed through an electromagnetic clutch.

New SUV goes global
Following its world debut in Los Angeles, this new vehicle will head to Europe, where sales of compact sport utilities have grown 200 percent since 2000. It will be revealed at the Geneva Motor Show in March for European customers as the all-new version of the Ford Kuga and will have unique powertrains and features. Chinese customers also will see the all-new Kuga next spring.

“This all-new Ford model opens a new chapter in the world of SUVs,” Kuzak said. “By being smarter, this utility vehicle will help customers around the globe find better, easier ways to connect with technology, maximize fuel efficiency and find the versatility and capability they need and want.”

Ford Auto Theft Safety Tips

Fewer Americans were victims of car thefts last year. The FBI’s annual Uniform Crime Report shows a 7.2 percentage decrease in auto thefts compared to 2010. Improved anti-theft devices and safety tips can help continue this downward trend. Unfortunately, potential thieves will not give up on their efforts to steal your car. But with the same persistence, Ford is constantly improving technologies and methods to keep vehicles secure for its customers.

Ford provides several technologies to better protect your investment:

• Remote Keyless Entry allows locking/unlocking at the push of a button
• Passive Entry-Passive Start allows for unlocking and engine starting remotely
• Intrusion sensing system deters against smash-and-grab thefts
• Immobilizer helps prevent drive-away thefts
• Panic alarm draws attention quickly in case of danger
• Perimeter Alarm System deters against unauthorized entry via doors, hood and trunk/liftgate

Despite significant and ongoing improvements in security features, no system is foolproof. The goal of each preventative measure is to deter theft by making it more difficult for thieves to steal your vehicle.

For increased protection, Ford dealers also provide additional anti-theft safety services:

• Vehicle Identification Number (VIN) etching on windows and other surfaces: VIN etching makes vehicles less attractive to thieves because all windows must be replaced before the vehicle can be tagged with a fake VIN and resold
• Installation of wheel locks, which help protect against wheel theft by requiring a special key to unlock the lug nuts
• Installation of LoJack – a vehicle tacking system that helps police locate and recover vehicles

Everyday things you can do to protect against theft:   
You might think most stolen vehicles are expensive sports cars or multipurpose passenger vehicles, but that’s not always the case.

It also doesn’t matter whether you live in a big city, the suburbs or in the country; anyone is susceptible to vehicle theft.

In fact, 40 to 50 percent of vehicle theft is due to driver error, which includes leaving vehicle doors unlocked and leaving keys in the ignition or on the seats.

But there are measures you can take to make sure your vehicle is not an easy target for thieves:

• First, always take your keys; never leave them in or on your vehicle
• Always close and lock all windows and doors when you park
• Park in well-lit areas
• Keep your vehicle in your garage, if possible
• Never leave valuables in your vehicle, especially where they can be seen
• Never leave the area while your vehicle is running

Finally, if you have information on an auto theft crime, first report it to police and then see if there is a theft prevention program like Michigan’s Help Eliminate Auto Thefts program (1-800-242-HEAT) that offers potential cash rewards for information on auto theft crimes.

FBI Uniform Crime Report-Motor Vehicle Theft by Region
Region	Motor vehicle theft
Total	-7.2
Northeast	-4.8
Midwest	-2.6
South	-9.5
West	-7.9

To read the report, click here.

Car Safety for Your Kids in the Summer Heat

 

 

I stopped by Kens 5 yesterday to talk about the dangers of leaving children in a vehicle unattended.  You can watch the clip from Great Day SA below and below you can also read some tips to help you remember that you child is in the car with you.

 

Dangers of Leaving Your Child in a Hot Car:

-  This is the hottest time of the year and it can take a toll on vehicles.

-  An automobile can quickly warm up from the sun, with a dark dashboard or seat easily reaching temperatures in the range of 180 to more than 200 degrees.

-  Children are especially susceptible to heat.  According to the Department of Geosciences at San Francisco State University, an average of 38 children have died each year since 1998 from being left in an unattended vehicle or from trunk entrapment

-  Ford Motor Company encourages parents to protect their kids and be prepared for warm weather by following some tips:

Tips:

-  Carry a stuffed animal with the child safety seat, shifting it to the front seat to serve as a reminder to the driver that a child is the safety seat.

-  Make sure your child's safety seat and safety belt buckles aren't too hot before securing your child in a safety restraint system, especially when your car has been parked in the heat.

-  Never leave your child unattended in a vehicle, even with the windows down.

-  Place a purse, briefcase or gym bag or any object to be carried with you from the vehicle – on the floor in front of a child secured in a second-row seat. This triggers adults to see children when reaching for belongings.

-  Parking in the shade is one of the best things you can do for your car, as well as for you and your passengers. It can lower interior temperatures by as much as 40 degrees, making it much easier for your car to cool down.

-  Always lock car doors and trunks--even at home--and keep keys out of children's reach.

 

 

Ford Motor Company March 2011 Sales Results

Ford Motor Company reported sales for the month of March in 2011 today and reported 212,777 vehicles sold, up 19 percent versus a year ago, beating rival GM for only the second time since 1998.

Ford says its sales rose 16 percent over last March. Among the strongest sellers was the new Explorer, which saw sales double over last March.  The Fiesta set a U.S. monthly record selling 9,787 units, up 56% versus February 2011.  Fusion and Escape also set monthly sales records, up 21 percent and 25 percent, respectively, versus a year ago.  The best selling truck line in America for 34 years straight posted a sales increase of 25 percent versus a year ago; the new V6 engines account for 37 percent of the 2011 F-150 retail sales.

Consumer demand for Ford’s fuel-efficient vehicles continues to grow as March sales increased 19 percent versus a year ago. Year-to-date, Ford sales totaled 496,720, up 16 percent.

“With gasoline prices eclipsing $3.50 a gallon, consumers are placing a high priority on fuel efficiency in every size and kind of vehicle,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Customers are rewarding Ford for our investment in new products as well as more efficient engines and transmissions, which save them money at the pump whether they drive Fiestas or F-Series trucks.”

Ford offers 12 vehicles that lead their sales segments in fuel economy, including four vehicles with EPA certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match.

 
In the first quarter, total sales were 496,720, up 16 percent. Retail sales were up 20 percent and fleet sales were up 8 percent (commercial was up 34 percent, government was up 11 percent, and daily rental was down 8 percent).

Two independent market research studies cited the growing strength of the Ford brand in March. Ford was named the most considered auto brand among new-car shoppers in Kelley Blue Books’ Market Intelligence Brand Watch study, and Ford was named top full-line automotive brand in the 2011 Harris Poll EquiTrend study.

“Our newest products are helping Ford to connect with customers beyond our traditional geographic areas of strength,” said Czubay. “In the first quarter, our largest retail sales increases were on the west coast and in the northeast with major contributions from the Fiesta and Edge. We believe the new Focus and Explorer will help us to achieve further growth in these and other key markets as even more customers look for fuel-efficient, high-quality vehicles with technology they truly value.”

Read the full press release here. 

MyFord Touch: Integrating Car and Driver

Introducing MyFord Touch, a revolutionary in-car technology that helps you stay connected to your world with a simple voice command or touch of a button.  Listen to music from your MP3 player, USB or protable hard drive, and play it as loud as you want, without having to worry about missing a call.  Find your perfect temperature with a single touch of a button, or get directions to just about anywhere you need to go.  You can access all of the above features and more while keeping your hands on the wheel and eyes on the road.

To find our more stop by Northside Ford today or to schedule an appointment for a personal demonstration call (800) 746-7367 or go to www.nsford.com/MyFord-touch

 

Ford Explorer Police Interceptor Debuts

Today Ford Motor Company's first ever utility police intereptor made its introduction to the world in the form of the all-new Ford Explorer.  The new vehicle is designed to complement Ford’s all-new Police Interceptor sedan, which was introduced earlier this year. Combined, the two vehicles provide law enforcement agencies the ultimate in versatility and choice, something no other police vehicle on the road today can match.

You can read the entire press release with complete vehicle details here.
 

2011 Ford Fiesta Earns Top Safety Pick by IIHS

The 2011 Ford Fiesta is on a mission to take over the mini-car segment and has received rave reviews from critics and consumers since its launch recently.  Now, the 2011 Ford Fiesta is the first "mini-car" to receive the Top Safety Pick by the Insurance Institute for Highway Safety since the institute added a rollover test in 2001.

The institute has been giving vehicles rollover ratings since 2001, but a 2008 study found that vehicles with strong roofs significantly reduce the risk of death or injury in the event of a rollover. In order to receive a Good rollover rating, a vehicle must withstand four-times its weight applied on one corner of the roof.  In the case of the 2011 Fiesta, the tiny compact managed to take over five times its weight before the roof exceeded the intrusion parameters set aside by the IIHS.

These crash test results are just another notch in Ford's belt as they continue on with their plan to build the best cars in the world.